




Samlam, a new and innovative scented candle brand, seeks to carve out a distinctive niche in the competitive market of home fragrances. Our brand identity design proposal aims to encapsulate the essence of Samlam by blending sophistication, tranquility, and nature-inspired aesthetics. This proposal outlines a comprehensive approach to developing a cohesive visual identity that includes logo design, colour palette, typography, and packaging concepts. The goal is to create an evocative and memorable brand that not only attracts but also resonates with discerning customers who value both quality and ambience in their home decor.